Promote Classical were engaged to offer event marketing assistance, specifically with social media and online publicity for the London Russian Music School’s event ‘From Bach to Balkans' which was held on 25th February to a highly appreciative audience.
We were given an advertising budget of £100, which we decided to focus onto Facebook advertising. This is largely because promoting tweets is significantly more expensive than boosting posts on Facebook, and also promoted tweets are not as readily visible as on Facebook due to the number of musicians using Twitter solely as content creators and not as content consumers.
We decided on an 'image captioned with text' approach to promote as a shareable image promoting the concert. Unfortunately we were caught out by Facebook’s ‘20% text’ threshold limit for pictoral adverts, and had a post pulled before the finishing of our campaign.
From the statistics of our campaign, the target audience was very receptive to our advertised posts. We also increased the LRMS's total page likes by 17.3% in under a week thanks to our campaign!
Total amount spent on advertising: £82.38
Total reached across the week's campaign: 22,673 people
Engagement: 541 people
Cost per Engagement (CPE): £0.15
TOTAL TICKET SALES: (tbc)
Below you can find the publicity materials we produced for the concert, and the concert description as well.
These images were shared on the London Russian Music School's Facebook Page, all as targeted 'boosted post' adverts with budgets of £20 each.
"The London Russian Music School is pleased to present an evening of Classical and Balkan Folk Music performed by some of the foremost young professional musicians in London, winners of International music competitions. The concert is part of the London Russian Music School professional concert series.
Evelyne Berezovsky (piano), Srdjan Vuksinovich (accordion), Felix Froschhammer (violin), Michael Petrov (cello) and Tashko Tasheff (double bass) present works by Bach, Rachmaninoff and Bartok followed by Balkan Music.
* Bach: Concerto in D minor (arranged for piano and accordion)
* Rachmaninoff: Variations on a theme of Corelli (piano solo)
* Bartok: Six Romanian Dances (arranged for piano, violin and double bass)
* Rachmaninoff: Suite No.2 (arranged for piano and accordion)
* Rachmaninoff: Trio Elegiaque No.1 in G-minor (piano, violin, cello)
* Brahms: Hungarian Dances (accordion)
* Balkan Music (accordion, piano, violin, cello, double bass).
Tickets: £15, Concessions £10"